July 18, 2012
equality, reconciliation, diversity, responsibility, respect and
freedom – these are the values of one of the greatest and most
courageous humanists, anti-apartheid, human rights and peace
activists of all times: Nelson Mandela, who is also named Madiba in
South Africa as an honorary title adopted by elders of Mandela’s
On July 18, Nelson Mandela’s birthday, his humanitarian work, legacy
and inspiration is celebrated around the world as “A Global Call to
Action” including thousands of activities and actions all over the
On April 27, 2009, 46664 and the Nelson Mandela Foundation invited
the global community to join them in support of an official Mandela
Day. Mandela Day is not meant as a public holiday, but as a day to
honor the legacy of Nelson Mandela, South Africa’s former President
and his values through volunteering and community service.
Mandela Day is a global call to action that celebrates the idea that
each individual has the power to transform the world, the ability to
make an imprint.
The Mandela Day campaign message is:
Nelson Mandela has fought for social justice for 67 years. We’re
asking you to start with 67 minutes.
“We would be honoured if such a day can serve to bring together
people around the world to fight poverty and promote peace and
reconciliation,” according to a statement issued on Mr Mandela’s
To mark the first global celebration of Mandela Day on July 18,
2009, Nelson Mandela’s 91st birthday, a series of educational, art
exhibit, fund-raising and volunteer events leading up to a concert
at Radio City Music Hall on July 18 were organized by 46664 and the
Nelson Mandela Foundation. In November 2009, the United Nations
General Assembly formally declared July 18 to be Mandela Day.
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